Ignite your Amazon Sponsored Products Ads
Transcription: Now, to the final concept of this, let’s say that you hired a PPC manager. He went very deeply into the data, set a lot of customizations and custom rules at keyword or ad group levels, and thereafter you had to let him go. You wouldn’t know the logic he applied, why he did what he was doing or was he testing something? You really wouldn’t
Transcription: In order for me to tell the system not to stop this keyword, I will have to edit this specific threshold. To do so, just double-click on the threshold you want to edit. In this case, I will double-click on the ACoS. This keyword is a money keyword. It’s bringing me a lot more than anything else in this campaign, like 80-20. It looks like this keyword brings
Transcription: Welcome to another video of the Zon Tools Tutorial Series. In this video I’m going to explain how we set up custom rules, custom thresholds at the keyword or ad group level for our automations to take a specific action based on our goals. From this example, I’m going to work on this campaign that I had previously set up the following thresholds: Maximum Keyword Spend
1.6.1 – Why Custom Rules? 1.6.2 – Create a Custom Rule 1.6.3 – Override Custom Rules: Why and How
Transcription: The last one is the Minimum Conversion Rate. This is a tricky one. In this demonstration we’ll consider the range of keywords that have an ACoS between 32 and 35%. The default conversion rate is 10. If a keyword is around 22, 32 or 35%, , we’ll monitor it to see what the conversion rate is doing. If the keyword is already in 32 or 35% at
Transcription: The next is Bid Increment. This is a big concept that applies to the action we take when we reach the amount of clicks you specified. The amount you set for Bid Increment is added to your average cost per click to determine how to adjust your bids. By default, that is 0.11 but in my business I use 0.41. Bid Increment is very significant and
Transcription: We also introduce the Max Bid. The Max Bid will be used by Auto-Mate and Bid Gambler. Neither Auto-Mate which does bid adjustments of the campaign on the fly, nor Bid Gambler which raises the bid and chases the clicks, will ever go above whatever setting or whatever dollar amount, euro amount, or pound amount you input in the Max Bid field.
Transcription: The next one we need to know is Minimum Bid. Aside from any rule in automation our system has, this is the bid that we’ll never bid below within the campaign you’re setting up. As a default, we set 0.2. I’ll give a little bit an explanation. Let’s say, for example, that the average bid you’re receiving is 0.10, and your bid adjustment estimate is also 0.10, we
Transcription: Here we want to know how much money you’re willing to spend on a keyword before pausing it if there are no sales. Why do we ask this? In my business, if I’m selling a product that costs $20 and it costs me $21 to get a sale, then this doesn’t make sense because I’m losing at least $1 every sale, and not to mention whatever
Transcription: The next data we request is the Minimum Action Clicks. The Minimum Action Clicks by default is 10. it is the minimum amount of clicks our system waits for before taking any actions. With these settings on the screen, we’ll wait for 10 clicks before adjusting your bid. We will wait for 10 clicks before pausing a keyword if there are no sales. We will wait
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