The Importance of Amazon PPC Analytics and other powerful tools to optimize profits
What is Amazon PPC? Amazon Pay-per-click (PPC) or Sponsored Products, is an advertising method in which an advertiser only pays for an advertisement if it is clicked and viewed by a potential buyer. Amazon PPC campaigns can and should be a part of any seller’s marketing strategy. These campaigns are proven successful when planned and executed correctly. Why is PPC important to Amazon sellers? In a marketplace of nearly