Amazon could never become such a popular eCommerce platform without some serious advertising potential. According to the report, this online retail giant earns more than $11 billion from advertising annually.
The power of Amazon ads is immense, so it’s definitely important to choose the most suitable advertising format to outsmart your competitors. But can you identify the best solution in the overwhelming complexity of Amazon’s advertising system?
If the answer is negative, don’t worry since we are here to give you a hand. Let’s take a look at Amazon ad types and the most relevant advertising practices on this platform.
If you want to choose the right advertising format on Amazon, you need to know what the platform is offering in the first place. There are five types of Amazon Ads you can experiment with:
Amazon Sponsored Ads are the first and by far the most popular advertising format. They are triggered by keywords and come in the form of display banners. A third-party Amazon seller is only allowed to use this format, which is also why Sponsored Ads are so commonly used.
This format – also known as Sponsored Brand Campaigns – allows merchants to show ads anywhere around search results. In other words, you can place the banner alongside search results, under them, or above them. The best thing about Headline Search Ads is that you can showcase up to three products and customize every component of the ad.
Product Display Ads are versatile and interesting because you can place them atop of the offer listings, underneath search results, on product pages, and on customer review pages. Users are free to tailor this format any way they want, while Amazon also offers you solid analytical features to understand the overall performance.
Sometimes you might want to place Amazon ads on your website directly. You can do it through Amazon Native Ads – all it takes is to pick one of the following options: recommendation, search, or custom ads.
Another option is to use video ads on just about any website operated by Amazon. From Amazon’s online store over IMDb to Fire TV, you can publish video ads to impress the audience with visual content.
Amazon Sponsored Ads are the most frequent advertising solution for online retailers, so we recommend testing this format before moving on to other types of ads. But in order to do it properly, you ought to follow the best practices of Amazon advertising. Here they are:
Amazon advertising is a powerful marketing tool, but it can only get you so far if you don’t choose the most suitable format and optimize the copy. We showed you how to craft a perfect Amazon Sponsored Ad, so do your best to use our tips and launch a standout eCommerce advertising campaign.
AUTHOR BIO
Emma Coffinet is a digital marketer at the essay review service. Apart from creating standout social media campaigns, Emma is also an expert in online advertising and email marketing campaigns. She is the mother of a lovely toddler and a dedicated yoga practitioner.
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