2.4 Switching to PGNs

Objective: Transition from aged campaign gradually to new campaign without turning off old campaigns suddenly Steps: Copy well-performing Keywords and Search Terms over to the new PGN (Create a PGN from Existing Keywords or Search Terms) Set your desired parameters (Threshold Builder) –> make sure the PGN is bidding just a bit higher than your aged campaign Give the PGN about 5 days to start showing and aging Day 5 to