2. PGN Tutorials

 Transcription:  If the Sync button is on, we will push this data to Amazon. We will create all the ecosystem of the PGNs, campaigns, ad groups, keywords, all the biddings and everything for you and then, we will sync back to our dashboard. We’ll download everything back to our dashboard so you don’t have to anymore. This is good if you’re creating and working only on one PGN

 Transcription: As for Keywords, my advice here as a starting point is to have a great item. You should choose a very good product because of market research, create a fantastic listing and have a very deep keyword search. Here, you should put 5 to 10 high volume, high relevancy keywords from which our tool will grow because we will start mining from the Auto Campaign, the Broad

 Transcription:  SKUs. What are we going to do with SKUs? This being a test campaign, I’m going to enter two TEST Spatula SKU, one per line. The most important thing about this is that you have to put SKUs that are relevant to the same keywords within a PGN. Also, you have to put the SKUs that have the same price point. So, you wouldn’t want to put an SKU  you’re

 Transcription: Daily Budget: is the daily budget for the whole ecosystem, not for one campaign but how much you want to spend for this product across the whole PGN. If you specify a $100 daily budget, we’ll stagger it and bid 40% of it on the Exact Campaign, 30% on the Phrase, 20% on Broad, and 10% on the Auto. It becomes $40 on Exact, $30 on Phrase, $20 on Broad, and $10 on Auto. We do

 Transcription: As in Amazon we ask for the Default Bid. What is the default bid of this PGN? What happens on the back end with your default bid is that if you input $1, we stagger this bid down as follows: 100% goes to the Exact Level, 75% to the Phrase Level, 50% to the Broad Level, and Only 25% to the Auto Level. For you to get started with the least amount possible for

 Resources: Click Here to Download Transcription:  Hello, and welcome to the Zon Tools Tips and Tricks Series. In this video, I’m going to show you how to use the Threshold Builder that I compiled for you guys. We’ll go through how to use the data that you already have for campaigns and products that you’re already running on your own set-up and use the data to fill in

   Transcription: Hello and welcome to the Zon Tools PGN Tutorial Series. In this video I’m going to show you how to create a PGN. In the previous video we covered what PGN is within our system. To begin you can use the Add New button which is at the top right of every page of our platform, or you can open the left menu and select the

2.2.1 – Creating a PGN 2.2.2 – Threshold Builder 2.2.3 – Staggered PGN Default Bid 2.2.4 – Staggered PGN Daily Budget 2.2.5 – Add Initial SKUs to PGN 2.2.6 – Add Initial Keywords to PGN 2.2.7 – PGN Sync Buttons 2.2.8 – Checking your PGN 2.2.9 – Create a PGN from Existing Keywords or Search Terms 2.2.10 – Keywords Relevancy and How to Choose Them