Ignite your Amazon Sponsored Products Ads
One of the most effective ways of increasing sales on Amazon is running Amazon Sponsored Products (PPC) ads. It works similar to Google Ads, where you create an ad and place a bid for it. You are only charged when a user clicks on the ad. But Amazon sellers that have tried these ads or are currently running several Amazon advertising campaigns will have come across some challenges. Table
The first run of your Amazon PPC campaign can give you a rush. Seeing your ad campaign generate clicks and leads and your sales numbers climb is certainly a cause for excitement and celebration. After launching your first few ad campaigns, however, you might notice that some aren’t performing as well as you’d hoped. Don’t panic or be discouraged; there might just be a few things you didn’t know
In this chapter, we will discuss how keywords factor into Amazon ads and why keyword research is vital to your campaigns. Now if you’re wondering why you need to get into the nitty-gritty of keyword research when paid ads are supposed to make your products visible to potential customers, here’s the simple answer: Amazon is very similar to Google, Yahoo, and Bing. Shoppers enter a keyword in its search
Almost 60 percent of shoppers start their journey on Amazon. What’s more, most of these people have arrived on Amazon’s website primed and ready to buy. This is a sharp contrast to people who launch a search engine when they open up their web browser. Those people are more likely to be in an earlier stage of the buying cycle. The people who land on Amazon are at the
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