Ch. 6: How Zon.Tools Becomes Your Optimizer
In this chapter, we discuss Amazon Sponsored Ads automation using our automated PPC management tool and enterprise analytics solution, Zon.Tools. The traditional way of creating an ad campaign (through the Amazon Campaign Manager) requires a lot of manual work. From proper campaign naming and structure to proper bid management, you’ll need to log-in to your Seller Central account and adjust them almost daily. Being hands-on with your Amazon Sponsored