Ch. 3: Launch Basics and Targeting High-Value Keywords
Towards the end of Chapter 1, we briefly covered the basics of setting up an Amazon Ad Campaign: log-in to Amazon Seller Central, pick a product to advertise, set your budget and keywords, and click launch. In this chapter, we’ll break this down further for the benefit of those who’re starting from scratch. So, roll up your sleeves and let’s get started with Amazon Advertising. Launch Basics Amazon designed