How does Zon.Tools work? Pick our Interactive Rule Flow Bot brain here: www.zon.tools/flow

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Auto-Mate 3.0:

AM 3.0 works on all Targets (PAT and EAT) and Keywords (all matches). Every 6 hours adjusts your bid based on your ACoS goals (“Max ACoS“), clicks (“Min. Action Click“) and spend (“Max Spend“).

The new bids are calculated based on:

• Clicks
• Sales
• Max ACoS
• Min Bid
• Max Bid

AM 3.0 will wait for one of the 3 conditions before starting working:

1. The Keyword or Target reached “Max Spend” without sales –> AM 3.0 will immediately drop its bid to “Min. Bid” regardless of the number of clicks it has
2. The Keyword or Target reached “Min Action Clicks” and there are no sales –> AM 3.0 will immediately drop its bid to “Min. Bid“
3. The Keyword or Target reached “Min Action Clicks” and there are sales –> AM 3.0 will then look at the keyword ACoS compared to “Max ACoS” and adjust bids as defined below:
   • AM 3.0 algorithm will calculate the optimal bid for each entity (Keyword or Target) based on its conversion rate.
   • The system will move toward the optimal bid with daily increments or decrements of 0% to 100% / day based on the assigned Change Rate at PGN creation or Edit Rule Configuration.
   • AM 3.0 bid range is limited by “Min Bid” and “Max Bid“.
   • AM 3.0 will never Pause nor Enable your Keywords or Targets

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Keyword Miner & Term-Inator:

KWM and TI work every 6 hours on 3 main triggers (thresholds):

• Min Action Clicks
• Max Spend
• Max ACoS
• Orders7
• Relevancy Trigger (KWM)

KWM and TI will wait for one of the 2 conditions before starting working:

1. The Customer Search Term reached “Max Spend” without sales –> TI will negate regardless of the number of clicks the search term has
2. The Customer Search Term reached “Min Action Clicks” –> KWM and TI will then look at ACoS
   • If ACoS is above threshold –> TI will Negate the search term
   • If ACoS is below the threshold and “Orders7” equal or above “Relevancy Trigger“–> KWM will Mine the search term

How KWM mines:

Exact Campaign: Exact Match
Phrase Campaign: Phrase Match + Negative Exact — Search Term Isolation —
Broad Campaign: Broad Match + Negative Phrase — Search Term Isolation —

How TI negates:

Phrase Campaign: Negative Exact
Broad Campaign: Negative Exact
Auto Campaign: Negative Exact

NOTE: The maximum amount of allowed words for a negative term is 4.
Any term longer than 4 words will be added as a negative keyword but truncated.

Example:
Bad Performing Search Term: “silicon mat for baking cookies“
Resulting Negative Keyword: “silicon mat for baking“

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Target Miner & ASIN-ator:

TM and AA work every 6 hours on 3 main triggers (thresholds):

• Min Action Clicks
• Max Spend
• Max ACoS
• Orders7
• Relevancy Trigger (TM)

TM and AA will wait for one of the 2 conditions before starting working:

1. The Target Search Term reached “Max Spend” without sales –> AA will negate regardless of the number of clicks the search term has
2. The Target Search Term reached “Min Action Clicks” –> TM and AA will then look at ACoS
   • If ACoS is above threshold –> AA will Negate the search term
   • If ACoS is below the threshold and “Orders7” equal or above “Relevancy Trigger“–> TM will Mine the search term

How TM mines:

ASIN Ad Group (PAT Campaign): Add ASIN
BRAND Ad Group (PAT Campaign): Negate ASIN
CATEGORY Ad Group (PAT Campaign): Negate ASIN

How AA negates:

BRAND Ad Group (PAT Campaign): Negate ASIN
CATEGORY Ad Group (PAT Campaign): Negate ASIN
AUTO Ad Group: Negate ASIN

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Bid Gambler:

BG works on all (Targets and Keywords) once every 7 days on 3 main triggers (thresholds):

• Clicks
• Bid

7 days after the latest bid change (whether manual or automated), we look at the Keyword’s last 6 month clicks.
If Clicks = ZERO –> change bid to: Old Bid + Change Rate assigned.

BG will deactivate itself when the first click is reached, and never run again for that Keyword or Target.
BG bid range is limited by “Max Bid“
BG does NOT work on TEST ad groups (Legacy Automation)

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Discontinued: LEGACY AUTOMATION

Acting only on Exact Keywords, only if “Legacy Exact Automation” toggle is on

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Keyword Guardian:

KWG works every 6 hours (only on EXACT keyword) on 4 main triggers (thresholds):

• Min Action Clicks
• Max Spend
• Max ACoS
• Min. Conversion Rate %

KWG will wait for one of the 2 conditions before starting working:

1. The Keyword reached “Max Spend” without sales –> KWG will pause regardless of the number of clicks it has
2. The Keyword reached “Min Action Clicks” –> KWG will then look at ACoS
   • If ACoS is above threshold –> Pause
   • If ACoS is below threshold –> Enable
   • If “Min. Conversion Rate %” is set we will look for 2 conditions before pausing a Keyword:
     • CR is below the threshold
     • ACoS is within the 90th percentile and 100th percentile of your  “Max ACoS”

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Keyword Recycler:

KWR every 6 hours (only on EXACT keyword) and will create “TEST” Ad Groups where it will test lower bids for any Keyword that KWG has paused and has at least one sale.
The new bid is calculated based on:

• CPC
• CR
• Spent
• Max ACoS
• Sales7

KWR currently works only for “Exact” match Keywords
KWR bid range is NOT limited by “Min Bid” nor “Max Bid“, and it is static

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Bid Nailer:

BN works only on EXACT keyword (no TEST). Every 6 hours on 3 main triggers (thresholds):

• Min Action Clicks
• CPC
• Bid Increment

BN will wait for following conditions before starting working:

1. KW reached “Min Action Clicks“
2. KW is Enabled

If both conditions are met, every 6hours we will change your bid to: CPC + “Bid Increment“

BN bid range is limited by “Min Bid” but NOT by “Max Bid“.
BN does not work on TEST ad groups

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How does Zon.Tools work? Pick our Interactive Rule Flow Bot brain here: www.zon.tools/flow

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Also published on Medium.