1.4.1 – Smart Navigation

Transcription:

In this video, I’m going to explain how to navigate from top to bottom within our campaign.

We achieve this by using the little icons that you see under each name. Right now, we are at the campaign on the campaign page and we are showing this in a test account which has fake data. We are showing all the campaigns that are within this account.

If I want to single out one campaign see what ad groups are within the campaign, let’s say, this silicon brush campaign, I just go under the silicon brush campaign title and click on the red-framed icon. This will, as you see, view ad group silicon brush. After clicking, this will allow me to pull out the ad groups that are within this campaign.

As you can see, there are three ad groups: one Broad, one Phrase and one Exact.

I can choose to see what SKUs or what ads I’m running within the broad match ad group. To do so, I simply go under the ad group name and click on the purple box which refers to product ads which have SKUs. After clicking, it will allow me to move to a page which shows me what ads I have inside this ad group.

To see what keywords are running within this ad group, I click the yellow icon. It will show me exclusively the keywords that have been running within the campaign silicon brush. Right now, there is only one keyword that has been running in this ad group.

Given that this keyword is a broad match, I can make one level deeper and pull out all the custom search terms that have been generating this amount of sale over the last six months which is the time frame that I selected on the top.

To see the custom search terms, simply click on the black icon. This pulls out all the custom search terms that have generated a sale from that broad match keyword within the last six months.

To drive all the way up to the top of the campaign level, I simply need to click over here, the campaign name (Silicon Brush).

If I was winning and I would just want to go to the ad group level, I would just click on the ad group name (Broad).

Let’s go all the way up to the campaign.

I’ll just click Silicon Brush.

Now, rather than just seeing the keywords that are only in one ad group, we can see all the keywords that are within this campaign. In order to do so from the campaign level which we are now, I’m just going to click the keyword icon.

You can see that now, we are at the keyword page and I’m showing you all the keywords, in this case, there are only three because it is the test account that has been running within that campaign.

In each keyword, on the second column, we are telling you which ad group they belong to.

You can sort them by sales in descending order which is already done.

You can clearly see that, in this case, the silicon brush which is a broad match generated most sales than anything else over the six months.

Now, if I was interested in checking all the customer search terms that were generated within this campaign, what I will do is to go back to the campaign level.

Just click here (Silicon Brush).

From the campaign, I would just click on the black icon in order to see all the customer search terms which I have been bidding on, on this campaign.

Once more, I can sort them in a descending order of sales which has already been done because it’s the selection I have used before.

I can tell that within that campaign, the bestselling term was silicon brush brushes again but not from the broad match which we’ve seen before. Matching all the data together, within the campaign, I can tell that the phrase match was actually the one performing the best, bringing the most volume at the ACoS which is very similar to the broad.

This gives you data to optimize to choose what keyword you want to keep, or what keyword you want to pause, or how to update your bids. Also, it basically gives you the data to make a decision on what strategy to take.

To check the statistics of this keyword, I would simply click on the keyword. Here you are. You are brought back to just the keyword (silicon brush). And now, you can see the keyword in total and its statistics.

To see the statistics of the ad group of which this keyword belongs to, you just click on the ad group title. Then, you will see the statistics of the phrase.

This pretty much explains how you use the titles and the icons to navigate from the top which is the campaign, all the way to the bottom, which is the custom search term, and in-between. Now you can choose to see all the data within those campaigns versus simply the data within an ad group or simply the data or a custom search data within a unique keyword.

We’ve covered good ground in this video. Join me for the next video where I’m going to demonstrate how to navigate with the left menu.

Thank you for watching and see you in the next video.