Ignite your Amazon Sponsored Products Ads
According to Serpwatch, PPC is one of the earliest forms of digital advertising. It is also one of the most effective campaigns you can use to reach and convert more website visitors. Furthermore, with PPC campaigns, you can feature your products on the search engine result pages (SERPs). This will, in turn, allow you to reach potential customers that search for keywords relevant to your products. Amazon is one
You Can Now Adjust Auto-Mate & Bid Gambler’s20% Change Rate PGN CREATION EDIT RULE CONFIGURATION AM 3.0 can now move toward the optimal bid with daily increments or decrements of 0% to 100% per day instead of fixed 20%. Bid Gambler can now increase the bid periodically up to 100% more of the current bid, each time until the first click. Assign bid change rate at PGN creation Adjust
Campaign placement reports and edit option for placement bid modifiers are added! We started recording campaign placement report data for all of your campaigns starting today. To use this interface to analyze your performance reports for the campaign, click the newspaper button just beside each of the campaign name. See image below for the location of Amazon Placement Reports: Please note that bid and placement modifiers are not related
You can now customize onscreen name’s length! Here you can set a global name length and it will be applied to all column names in all dashboards. Depending on what screen size you are working on, this might help in removing the three dots (…) you might see when the Campaigns, Ad Groups, Keywords and Search Terms names are too long. Have a feature request? Post Your Feature Request
You can now select the Rule’s Time Frame! Set the amount of data we look at in order to run our algorithms to adjust your bids, mine and negate search terms. We advise all users to switch to “Last 60 days”
If you are selling in Australia this will come as very welcome news! Go ahead and add your Australia marketplace and get loose with some PGNs. Have a feature request? Post Your Feature Request Here
Important points: Any NEW Campaign (created after 4th June) whether created on Seller Central or on Zon.Tools is now by default fully automated with Auto-Mate 3.0, including Exact match keywords Any existing Campaign or PGN is still working the way it used to:– Auto-Mate 3.0 for Targets, Phrase, Broad– Keyword Guardian, Keyword Recycler, Big Nailer (Legacy Exact Automation) for Exact You will now see a “Legacy Exact Automation” toggle that will allow you to switch any Exact keyword or campaign between AM 3.0 and
Updated Threshold Builder We’ve updated and changed some formulas. Go ahead and download now. Click Here to Download Have a feature request? Post Your Feature Request Here
Few important points: AM 3.0 is applying bid adjustment at the TARGET level (including new AUTO), PHRASE and BROAD keywords, and still at ad group level for legacy AUTOcampaigns. We are only applying Auto-Mate 3.0 to enabled entities (whether B, P or T). Bidding will be limited by your Min. Bid and Max. Bid settings, and calculated based on your Target ACoS and likelihood of conversion. In the presence of sales, AM 3.0 will never Increase nor Decrease your bid more than 20%/day In the absence of sales, if
If you are selling in Japan, this will come as very welcome news! Go ahead and add your Japan marketplace, and get loose with some PGNs. Have a feature request? Post Your Feature Request Here
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