How to Create A PGN Using Keywords from Existing Campaigns

Switching to PGNs Choose the well-performing KEYWORDS and SEARCH TERMS  from an existing campaign Bulk select by clicking the checkbox Click the “Add New” button Click to open “Launch Interactive Threshold Builder” button to properly assign rules of the PGN Enter the Product Sale Price, Profit Margin, Expected PPC Profit, Average CPC, Average CR, Number … Read moreHow to Create A PGN Using Keywords from Existing Campaigns

Seller Central Sales Attribution

Seller Central attribution Sponsored Product (SP) Campaigns Seller Central sales attribution is measured on a 7-day click-through attribution window. Meaning, if a user clicks on an ad, comes back up to 7 days later, and buys one of your products from your brand Amazon will attribute the sale to that campaign. Sales are attributed only … Read moreSeller Central Sales Attribution

Amazon Product Attribute Targeting

Product Attribute Targeting is a new way to target manual Sponsored Product campaigns. It allows sellers to buy impressions by bidding on ASIN or Category (brands, prices, and ratings). Amazon advertisers have now more control over the way they target customers with Sponsored Product Ads using product targeting. With product targeting, it’s easier to reach … Read moreAmazon Product Attribute Targeting

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