Tutorials

   Transcription:  The next one we need to know is Minimum Bid. Aside from any rule in automation our system has, this is the bid that we’ll never bid below within the campaign you’re setting up. As a default, we set 0.2. I’ll give a little bit an explanation. Let’s say, for example, that the … Read more1.5.6 – Min. Bid $

   Transcription:  Here we want to know how much money you’re willing to spend on a keyword before pausing it if there are no sales. Why do we ask this? In my business, if I’m selling a product that costs $20 and it costs me $21 to get a sale, then this doesn’t make … Read more1.5.5 – Max. Keyword Spend $

   Transcription:  The next data we request is the Minimum Action Clicks. The Minimum Action Clicks by default is 10. it is the minimum amount of clicks our system waits for before taking any actions. With these settings on the screen, we’ll wait for 10 clicks before adjusting your bid. We will wait for … Read more1.5.4 – Min. Action Clicks #

   Transcription:  The next update is that we introduced a Relevancy Box. Let’s see what the tool tip says: It is the number of sales in the past 60 days that are required to determine if a customer search term is relevant to the product. A value of zero (0) will disable the Keyword Miners. … Read more1.5.3 – Relevancy Trigger

   Transcription:  Here, we need to know the Maximum ACoS allowed for a keyword. As a rule of a thumb, if you prefer to be aggressive, you should input your profit margin. If you want to rank fast and increase visibility, get traffic, get volume, get velocity, break even, you sure would want to … Read more1.5.2 – Target Max. ACoS %

 Resources: Click Here to Download Transcription:  Hello, and welcome to the Zon Tools Tips and Tricks Series. In this video, I’m going to show you how to use the Threshold Builder that I compiled for you guys. We’ll go through how to use the data that you already have for campaigns and products that … Read more1.5.1 – Threshold Builder