Ignite your Amazon Sponsored Products Ads
Transcription: Whatever ad group you select, you can change its default bid. Changing the default bid will not change the bid of a keyword, but just the default bid you set in the Ad Group. If you were to add new keywords, that’s the keyword that the bid will inherit. You can change the … Read more1.7.2 – Bulk Edit Ad Groups
Transcription: Remember, you can always use Advanced Search. So, let’s search all the campaigns that have an Ad Spend greater than 10000. Let’s see what we would find. We got only three results, which is fine. So, we save it. Because for this campaign, you would not lower the budget for some reasons, you … Read more1.7.1 – Bulk Edit Campaigns
1.7.1 – Bulk Edit Campaigns 1.7.2 – Bulk Edit Ad Groups 1.7.3 – Bulk Edit Keywords 1.7.4 – Bulk add Keywords or Search Terms to Ad Group
Transcription: Now, to the final concept of this, let’s say that you hired a PPC manager. He went very deeply into the data, set a lot of customizations and custom rules at keyword or ad group levels, and thereafter you had to let him go. You wouldn’t know the logic he applied, why … Read more1.6.3 – Override Custom Rules: Why and How
Transcription: In order for me to tell the system not to stop this keyword, I will have to edit this specific threshold. To do so, just double-click on the threshold you want to edit. In this case, I will double-click on the ACoS. This keyword is a money keyword. It’s bringing me a lot more … Read more1.6.2 – Create a Custom Rule
Transcription: Welcome to another video of the Zon Tools Tutorial Series. In this video I’m going to explain how we set up custom rules, custom thresholds at the keyword or ad group level for our automations to take a specific action based on our goals. From this example, I’m going to work on … Read more1.6.1 – Why Custom Rules?
1.6.1 – Why Custom Rules? 1.6.2 – Create a Custom Rule 1.6.3 – Override Custom Rules: Why and How
Transcription: The last one is the Minimum Conversion Rate. This is a tricky one. In this demonstration we’ll consider the range of keywords that have an ACoS between 32 and 35%. The default conversion rate is 10. If a keyword is around 22, 32 or 35%, , we’ll monitor it to see what the … Read more1.5.9 – Min. Conversion Rate %
Transcription: The next is Bid Increment. This is a big concept that applies to the action we take when we reach the amount of clicks you specified. The amount you set for Bid Increment is added to your average cost per click to determine how to adjust your bids. By default, that is … Read more1.5.8 – Bid Increment $
Transcription: We also introduce the Max Bid. The Max Bid will be used by Auto-Mate and Bid Gambler. Neither Auto-Mate which does bid adjustments of the campaign on the fly, nor Bid Gambler which raises the bid and chases the clicks, will ever go above whatever setting or whatever dollar amount, euro amount, … Read more1.5.7 – Max. Bid $
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